The 3rd edition of the World Defense Show (WDS) kicked off grandly in Riyadh on February 8, 2026. As one of the most internationally influential defense exhibitions in the Middle East, the event has attracted over 900 exhibitors from 80 countries, serving as an important platform for showcasing national defense capabilities and fostering international technical cooperation.

At this year’s show, NORINCO participated under the theme of "Smart Empowerment for New-Generation Combat Effectiveness and Localized Cooperation Ecosystem Toward 2030." The company focused on presenting core equipment and cutting-edge technologies in key sectors, including C5ISR, unmanned systems, air defense and anti-missile solutions, firepower strike capabilities, mobile assault platforms, and localized production. To provide a comprehensive demonstration of its strengths in unmanned, networked, intelligent, and systemic warfare, NORINCO’s booth featured a mix of physical exhibits, such as the FL50 loitering munition system, all-terrain unmanned ground combat platforms, and the Smart Quadruped Robotic Wolf System, alongside scale models of its star products, production line dioramas, and multimedia presentations. These displays fully illustrated the company’s strategic alignment with Saudi Vision 2030, highlighting its market achievements driven by localization strategies.

Throughout the exhibition, NORINCO’s booth received a continuous stream of high-level delegations from Saudi Arabia and other nations. Visitors engaged in in-depth discussions with the NORINCO team regarding multi-domain cooperation, inquiring extensively about the company’s equipment architecture and business scope. The delegations spoke highly of the product performance, technical prowess, and integrated system solutions on display.

NORINCO’s participation in WDS 2026 has significantly solidified NORINCO’s brand influence within the Saudi market and laid a solid foundation for further expansion across the Middle East and other global regions. This successful engagement marks a substantial step forward in elevating the NORINCO brand on the international stage.

Market Management Department 

Marketing Department A 

Saudi Arabia Representative Office